SPORT+MARKT - Methods: Consulting, Market Research, Media Evaluation, Commercial Auditing and Integrated Solutions.

“Thanks to innovative TV spot monitoring technology as well as methodical competence in advertising impact research, SPORT+MARKT is our preferred partner in monitoring and optimising our international advertising campaigns and sponsorship engagements.”

Manfred Bodner
Co-Chief Executive Officer / bwin Interactive Entertainment AG / Austria

Consultancy

Strategic analysis, consultancy and concepts – Benchmarking & Best Practice – Recommendations for action Expertise – Reports – Evaluation of rights – ROI evaluations – Commercial Due Diligence – Partnering …

Market Research

Market analysis – Sector reports – Consumer research – Brand tracking – Advertising impact analysis – Image analysis – Sponsorship studies – Event and hospitality investigations – Market intelligence …

Media Evaluation

Monitoring of events, clubs, teams in the media – Measurement of brand and logo visibility on TV, in print and on the internet – Calculation of TKPs, advertising values – Provision of TV audience ratings, broadcast durations, market share and ...

Commercial Auditing

Advertising environment analysis – Rights monitoring and control – Documentation of rights infringements – Protection of rights – Digital Rights Management – TV, print, internet, on-site …

Integrated Solutions

Integrated solutions from a single source – Cross Analysis Tools – Database solutions – KPI Management Systems – Make secure decisions based on transparent …

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Sector solutions

New: Eye-Tracking

For the first time, SPORT+MARKT is providing eye tracking in sponsorship communications research...

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SPORT+MARKT Reports

Order our current reports online now: Jersey Report, Naming Rights Report, International Betting Report...

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References

adidas, BMW, Sony, Toshiba, Chelsea FC, FC Barcelona, UEFA Champions League, Ford, Heineken, Nokia, Siemens, Red Bull ...

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