Keep Advertising Impact in Focus with Eye Tracking.
For the first time, SPORT+MARKT is providing eye tracking in sponsorship communications research. Using this technology, brand new possibilities in the analysis of advertising impact are generated. For example, tracing the path of vision of TV viewers of sporting events is enabled.
In addition to generating information on the optimised design of advertising messages and tools, the combination of eye tracking results with market and media research provides insight into the entire advertising impact chain of your brand.
UEFA is one of the first clients to benefit from this innovative technology within its market research projects.
Example: High-profile areas
- Comparison of advertising impact of various board systems
See our eye tracking technology for yourself in our videos.
For further information on possible applications and benefits of eye tracking technology, please contact us at:
Tel.: +49 – (0) 221 – 430 73 0
Fax: +49 – (0) 221 – 430 73 111