The international sponsorship study
In the current climate it is more important than ever to be aware of the most efficient communications activities for your brand. Sport is one of the best communications platforms for companies seeking tangible, differentiated and substantial consumer involvement, even in times of weak consumer behaviour.
- Is sponsorship an efficient form of communication?
- Which sports and events provide the highest potential for your brand?
- Which sponsorship strategy promises the highest success for your brand?
- Can sponsorship in elite sport be combined with Corporate Social Responsibility?
- Are hospitality activities a vital driver for successful B2B marketing?
SPORT+MARKT can give you the answers, based on their experience and unique database spanning more than 20 years of market and media research in international business.
We support you in all phases of your engagement.
SPORT+MARKT‘s ”Sponsoring 21+” study is the fundamental sponsorship planning and monitoring tool for companies pursuing a global sponsorship strategy. The world’s largest multi-client study is based on more than 20,000 interviews in over 20 countries, providing your company with endless practical opportunities. Since 2003, S21+ has enabled long-term comparisons and trend graphs.
The general section includes key issues, such as awareness, interest, image and target groups of selected sports, events, clubs/teams in all relevant communication markets.
