SPORT+MARKT Press national
The Numbers Behind Modern Star Search
My print column this week examines various ratings that attempt to quantify the name recognition and popularity of celebrities. Star quality is an intangible concept, so it’s not surprising that the numbers don’t always sync...
Poll Says Public Sentiment Ahead of 2010 FIFA World Cup Remains High in South Africa
Public opinion towards staging the 2010 FIFA World Cup remains overwhelmingly positive in the host nation South Africa, according to latest market research conducted on FIFA’s behalf.
Sportswear brands top sponsor recognition list
Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets, according to a new survey by Sport+Markt.
Reinventing Juventus
Juventus’s satisfaction at playing their 200th European Cup game against Bordeaux this week will be tempered by the suspicion that Italy’s best supported club* really ought to have won this competition more often than Inter,...
New stadiums not a cure-all for Italian clubs
Italian soccer clubs are banking on the biggest stadium overhaul in 20 years to catch up with their European rivals but a shift in their business culture may also be needed to make their gamble successful.
Madrid 2016 Bid Has Strongest Public Support: Report
Spaniards stand united behind Madrid's bid for the 2016 Olympic Games while Tokyo has the weakest public support among the four potential host cities, a global study showed Tuesday.
Sponsoring boot moves on to the other foot
The battle to secure a renewed shirt sponsorship deal at Liverpool FC looks set to establish the latest benchmark in promotional revenues being fought over by the Premier League's top teams.
IOC in fine balancing act with new sports
The International Olympic Committee's plan to introduce golf and rugby sevens at the 2016 Olympics makes financial sense but the impact on younger audiences is far less certain.
A NEW DIMENSION
With the start of the new 2009-2010 Bundesliga season, Germany's sports broadcasters are benefiting from changes in the games scheduling and from new technologies.
Big Five Leagues - Bundesliga
FOR THE LAST DECADE German soccer's Bundesliga has lagged behind the Premier League, Serie A and La Liga in terms of its global brand image.
Survey Says 10m Italians Interested in World Swimming Championships
Almost 10 million Italians are looking forward to the world swimming championships, which open in Rome on Saturday, according to a new survey.
Sports to “get off lightly” during financial crisis
A report by consultancy Sport+Markt has found that most consumers will maintain their spend on sports, despite being worried about their financial situation during the economic crisis.
Branding Ronaldo: Real Madrid needs to cultivate global sponsorships for its new player
At the age of 24 the reigning World Footballer of the Year Cristiana Ronaldo is approaching the peak of his playing powers, but his full commercial value has yet to be realised.
Manchester vs. Barcelona – an Economic Comparison
On 27 May, over 80 mill. fans across Europe will keep their fingers crossed for one of the two UEFA Champions League finalists. For this occasion, sponsorship consultancy SPORT+MARKT has not only analysed the European fanbase of...
Carlsberg hopes to sign naming-rights deal with Liverpool FC stadium
Carlsberg, the shirt sponsor of Liverpool FC, is eyeing a naming-rights sponsorship package if the club presses ahead with a move to a new stadium, as expected.
This could be the best football match in the world, ever
Everyone expects the Champions League final between Barcelona and Manchester United to be a great game. But in fact it could be the best football match ever.
Euro 2012 to attract €90 billion in investment
Poland hosted a Football Business Conference this month which focussed on the challenges of hosting EURO 2012.
Real Madrid and Barcelona are the most popular clubs in Europe
Although the number of fans of FC Barcelona and Real Madrid declined, they are still the two most popular football clubs in Europe.
Barcelona and Madrid the most popular clubs in Europe
Barcelona and Real Madrid are the most popular football clubs in Europe, according to a new survey by research agency Sport+Markt.
Women account for 38 per cent of football fans
Female football fans represent a large, untapped market for clubs and companies according to a report by sports research consultancy Sport+Markt.