Clear brand positioning as a factor for the success of events?
Both the brand and event must be attractive for athletes, spectators, the media and commercial partners. Successful brands also create successful events. The UEFA Champions League is a good example: broadcast in over 120 countries, generating high sponsorship revenue, providing an attractive advertising environment and helping to promote successful brands.
How much is your brand worth?
As the owner of rights, are you aware of the value of your brand or event? SPORT+MARKT provides independent evaluation of your marketing and media rights, including assessment of naming rights, jersey sponsorship and total rights packages. Our neutral evaluations offer professional support in the marketing and acquisition of potential sponsors.
Who supports you for future challenges?
From spectator surveys, fan potential analysis and global TV exposure and impact documentation to consultancy in creation of custom marketing concepts, we are at home in the world of sport – whether football, handball, basketball, volleyball, Formula 1, show jumping or major events such as the Olympic Games or the FIFA World Cup, at local, regional, domestic and international level.
Optimise your commercial success.
SPORT+MARKT supports a host of national and international federations, organisations, clubs, teams, events and organisers in the individual planning, monitoring, optimisation and protection of your versatile marketing potential in the marketing and media rights sector.